Lush x Beetlejuice: Installation
In collaboration with Lush, we were excited to build a unique installation for their Beetlejuice collection at the Oxford Street store. This setup celebrates the “strange and unusual,” offering customers an immersive experience tied to the haunting new range for bath, shower, and hair.
The display features a bold, black-and-white checkerboard pattern inspired by the iconic visuals from Beetlejuice, drawing customers into a world of moody moments and vibrant colours. The central counter, made from natural wood with clean modern lines, provides a stage for the collection’s bath bombs, candles, and haircare products.
The combination of striking visuals and interactive elements allows customers to explore the Beetlejuice collection in a memorable way. This project exemplifies our commitment to creating dynamic, brand-specific spaces that elevate the shopping experience.
Totom has produced several displays for Lush at their flagship store in London. Other examples can be found here: