Xbox Game Launch Pop-Up

2025

The Truman Brewery, London 

Production Designer: Jenny Ray

Portal-style entrance feature constructed as part of The Outer Worlds 2 brand activation, built to manage visitor flow and high footfall within a live venue.
Custom-built display plinths and content capture area within the The Outer Worlds 2 experiential pop-up at The Truman Brewery, designed for visitor interaction and filming.
Illustrated scenic backdrop constructed for The Outer Worlds 2 experiential game launch, forming a photo and press interaction area within the pop-up installation.
Seated gameplay area within The Outer Worlds 2 experiential pop-up, surrounded by bespoke scenic props and industrial-style set elements.
Custom-built gaming stations integrated into a temporary experiential installation for The Outer Worlds 2, with scenic wall finishes and lighting for live event use.
Scenic prop cluster featuring industrial pipework and themed display units built for The Outer Worlds 2 experiential pop-up installation.

The Outer Worlds 2

Experiential Pop-Up Build, The Truman Brewery

Totom was appointed to construct a temporary experiential pop-up installation for the launch of The Outer Worlds 2, delivered within an existing venue at The Truman Brewery.

The project formed part of a live brand activation, designed to immerse visitors in the visual world of the game while supporting gameplay demos, press attendance and content capture. Our role focused on the physical build and installation of bespoke scenic elements, working alongside the wider event and production teams.

Built within a working venue, the installation required a practical approach to experiential construction. Totom constructed a series of custom scenic structures including a portal-style entrance feature, themed display plinths and industrial prop elements. These were finished with textured surfaces, faux metal treatments and integrated lighting to give the space depth and visual impact, while remaining robust for public interaction and high footfall.

Several areas of the pop-up needed to operate simultaneously, accommodating gaming stations, merchandise displays and filming activity. This required careful planning around circulation, sightlines and durability, ensuring the environment functioned smoothly throughout the event.

Experiential builds like this sit at the intersection of set construction and live events. By adapting our construction methods to a temporary, visitor-facing environment, we delivered an immersive physical space that supported the launch while meeting the practical demands of a fast-paced experiential installation.