Paul Smith – A suit you can cycle in

2017

Launch Party

Production Designer: Sonja Klaus

Paul Smith Launch Party 1
Paul Smith transformed Hauser & Wirth’s Savile Row premises into a celebration of British tailoring, showcasing both the craft and innovation behind this timeless tradition. Inspired by his passion for cycling, the event featured world-class stunt cyclist Ben Savage, who effortlessly demonstrated the flexibility and freedom of movement inherent in Smith’s new line of unlined, breathable suits.

Totom Construction, under the creative direction of Production Designer Sonja Klaus, built an awe-inspiring eight-foot scaffolded sculpture for the launch party. This daring structure served as the stage for Savage’s death-defying aerial cycling stunts, captivating the audience with its blend of artistry and functionality.